Singapore Airlines (SIA) today launched its highly-anticipated new cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. This elevates the customer experience on board the Airline’s narrowbody aircraft fleet to a level similar to its widebody aircraft, offering a consistent and premium travel journey across the entire Singapore Airlines network.
All of SIA’s 737-8 aircraft will have 154 seats in two classes, 10 in Business Class and 144 in Economy Class, with new cabin products featuring bespoke elements that have been designed especially for the SIA customer.
The lie-flat Business Class seats have been designed by London-based Factorydesign, and manufactured for Singapore Airlines by Thompson Aero Seating. The Economy Class cabin will feature the latest generation sleek and slim-line seats, which have been built by Collins Aerospace. The 737-8 cabin has been designed with a special focus on ergonomics, helping to ensure that everything is within easy reach for customers.
The aircraft feature Panasonic’s X-Series seat-back in-flight entertainment, allowing all customers to enjoy the latest KrisWorld entertainment content. The fleet is also fitted with Panasonic’s in-flight Wi-Fi service, as well as mobile data connectivity services.
Singapore Airlines has invested around S$230 million on the development, design, and installation of the new industry-leading cabin products, which elevate the standard for short- and medium-haul travel on board narrowbody aircraft.
Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines said: “This is the culmination of three years of innovation and hard work, involving extensive customer research and close partnerships with designers and suppliers. As a result, we can now offer customers a premium travel experience across our entire full-service network, no matter how long or short their journey.
“This significant investment demonstrates Singapore Airlines’ commitment to maintaining our leadership position in the airline industry. As air travel recovers, our customers can continue to enjoy world-class products and award-winning service across our fleets.”
SIA’s 737-8 aircraft will progressively enter into service on short- to medium-haul flights across the Airline’s network in the coming weeks. This includes services to points in Brunei, Cambodia, Indonesia, Malaysia, Maldives, Nepal, and Thailand, subject to regulatory approvals. Further details on these flights will be announced in due time.
More information on the new cabin products, as well as our in-flight entertainment and connectivity offerings, can be found in Annexe A. High resolution images and videos are available at https://bit.ly/3wz4nqL.
ANNEXE A
Singapore Airlines’ Boeing 737-8 New Cabin Products
Business Class
Designed by London-based Factorydesign and manufactured for Singapore Airlines by Thompson Aero Seating based in Craigavon Northern Ireland, the Business Class seat features ample storage spaces, high-definition touch screen monitors that provide in-flight entertainment akin to a home theatre experience, as well as high-quality material and finishes, to provide a luxurious and private space for the customer.
Seats in the Business Class cabin are arranged in a forward-facing staggered 2-2, 1-1, 2-2 abreast configuration.
Measuring up to 22 inches in width, the Business Class seat reclines directly into a comfortable full-flat bed (76 inches). These seats are made with premium materials with bespoke embroidery in custom patterns and textures. The seat cushions and covers use the same soft furnishings as those found on our medium-haul aircraft, providing a higher level of comfort for short-haul flights.
The Business Class seat is designed to wrap smoothly in a cocoon-like formation around the customer, which enlarges personal space and provides better privacy. A divider between the adjacent seats provides a new stowage area for personal items, as well as the bi-fold meal table. Other features include USB charging ports and in-seat power supply, a reading light with adjustable brightness, mood lighting, and a pocket under the monitor that provides easy stowage during taxi, take-off and landing.
The two standalone Business Class seats (seats 12B and 12J) have additional table-top and stowage spaces, and a side stowage compartment equipped with a mirror and LED light.
Economy Class
The Economy Class seat, built by Collins Aerospace, offers improved space and comfort with its sleek slim-line design. The latest generation seat model in its class, the seat comes with a contoured backrest for better support and four-way adjustable headrest with foldable wings.
A personal 10-inch high-definition touch-screen monitor with an integrated USB charging port, is also fitted on every seat.
In-flight Entertainment and Connectivity
With the installation of Panasonic’s X-Series in-flight entertainment system on SIA’s Boeing 737-8 fleet, customers can now enjoy the latest entertainment content on KrisWorld across all SIA flights. Amongst the various features, a new state-of-the-art 3D flight map will be rolled out. This includes over 20 distinct map views for various flight phases, such as 3D satellite imagery, local and global views, as well as a personalised feature that enables customers to see the aircraft’s relative position to their selected map location throughout their flight.
Customers can browse and create personalised playlists of movies, TV, or music available on KrisWorld via the award-winning SingaporeAir mobile app, even before they board the aircraft, as well as control the media playback directly from their personal electronic devices.
SIA’s Boeing 737-8 fleet is also fitted with Panasonic’s in-flight Wi-Fi service, with a host of next generation connectivity benefits from fast internet connectivity to streaming capability. The Wi-Fi service will be powered by new modem and connectivity solutions, which uses advanced satellites to cover high air traffic areas with high throughout (HT) and extreme throughput (XT) spot beams. Customers would also be able to use their smart phones to send and receive messages, e-mails, and browse online via the mobile data service.
More information on the new cabin products as well as our in-flight entertainment and connectivity offerings, can be found at https://bit.ly/3wz4nqL*.
Product Specifications
| Business Class | Economy Class | |
| Cabin/seats | 10 | 144 |
| Layout | 2-2, 1-1, 2-2 | 3-3 |
| Seat Pitch | 44 inches | 30 inches |
| Seat Width | Up to 22 inches | 18 inches |
| Seat Recline | Reclines into a fully-flat bed | 5 inches |
| Bed Length | 76 inches | – |
| IFE Screen Size | 16 inches | 10 inches |
| In-seat Power Supply | AC charging | – |
| USB Charging Ports | 2x USB charging ports | 1x USB charging port |
